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September 28, 2010

Direct Marketing Requires a Measurement Mindset

We can’t learn from our mistakes, much less our successes if we are not paying attention. Good marketing requires a measuring mindset which should include the following questions when you start a campaign:

September 24, 2010

New QR Code Business Card

I’m totally excited today, we just finished our QR Mobile Web Page to work with QR Codes that we are beginning to use in our own marketing, and to go with that I’ve re-designed our business cards. Here’s a quick look at the new design…of course if you would like to see a LIVE one, e-mail/message me and I’ll mail you one! –Dale

September 13, 2010

Elements of a Direct Marketing Promotion

OK, so you realize that despite all the hubub about Twitter, Facebook, etc. It can still be very smart to have direct marketing in your mix, primarily that can be direct mail or e-mail. If you are going for the

September 7, 2010

“Why Didn’t That Work?” and the Direct Marketing Process

Thomas Edison said “Good fortune is what happens when opportunity meets with planning. Instead of randomly trying different things looking for a big success. Follow the Direct Marketing Process – and then start it again. It’s simply a series of steps to follow and repeat that will give you results.