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October 27, 2010

So You Think Direct Mail Is Dead?

…specifically targeted and messaged direct mail can be VERY effective to accomplishing your sales goals, as the following case study illustrates…

October 26, 2010

Integrated Marketing Plan

The key today is being aware of where the conversations about your business are taking place. Your marketing plan won’t look like mine and it may have more or less channels and processes in it. The key is to have a plan and be aware of how to make the elements work best together!

October 21, 2010

The 5 Main Elements of a Marketing Offer

…Or in other words: “What To Say To Get Them To Buy!” People buy when they are comfortable with an offer and are sure that they need or are going to benefit from the purchase (side note: they don’t really

October 19, 2010

Product Review: Snapit Screen Capture 3.5

I was asked recently by software company Digeus to review one of their products, “Snapit Screen Capture 3.5” and if I liked it was asked to review it on my blog. I’m usually not a big fan of ad ons

October 15, 2010

Are You Marketing To Your Customers?

Organizations will spend great amounts of money and time looking for new prospects, and at the same time blissfully (or stupidly) ignoring their existing customers and not realizing that many are moving on to other vendors without them really knowing. Finding new business is certainly important, but remember that your existing customers are your most valuable asset!

October 12, 2010

Orlando Convention and Trade Show Marketing Strategies

We do a lot of work for both our customers in Orlando and Central Florida that go elsewhere for conventions and we also are contacted regularly by customers coming into the area for conventions that want to have their materials produced locally and have them waiting at their hotel when they arrive. We’ve seen a lot of examples of the good, the bad and the ugly. Following are some of the best convention strategies for making sure those convention dollars are spent wisely!:

October 11, 2010

Nemours Childrens Hospital at Night

Designed by Families For Families I had the opportunity Friday to tour the brand new Nemour’s Children’s Hospital in Lake Nona, part of the new Medical City development in South Orlando. I have to say that I was incredibly impressed!

So you are a month into the new year and still haven’t decided on your marketing strategy…I thought it would be a good idea to discuss the main strategies that tend to be a necessary focus including: 1. Lead Generation

McDonald’s has been asking for years “Would You Like Fries With That?!”