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December 29, 2010

Business Copywriting: The Offer; Part 5 of 5: Guarantees

The final part of copy-writing a good offer is a reassuring guarantee or warranty. We all worry about buying something and it breaks… if one product has a good warranty and another has a poor one, we will generally go with the longer warranty.

December 7, 2010

Business Copywriting: “The Offer”; Part 4 of 5: Incentives

Sometimes we need a little nudge to act, something to motivate us. The right incentive can sometimes make all the difference. Publisher’s Clearing House has used sweepstakes for years to encourage people to buy magazines through them. Car manufacturers offer rebates, buy one get one free, discounts, Ginsu Steak Knives with your order, all of these are “sweeteners” for motivating response.

December 2, 2010

“No Surprises” My Customer Service Motto

The video below is a recent, professionally shot and edited segment in a series of customer service videos produced by our County to support our local Hospitality Industry, of course living in Central Florida, this is a huge part of

December 1, 2010

Business Copywriting, “The Offer” Part 3 of 5: Setting Payment Terms

Payment terms can either depress or stimulate response, you need to know what your customers prefer and/or expect and what your competition is doing!