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Trending: The best social media Halloween costumes

In honor of Halloween, PIP is taking a break from its SEO series in order to bring you the best social media/technology costumes from around the Internet. And the winners are…                  

October 29, 2012

Part 3 of series: SEO broken down

In Oct. 17’s blog post – the first of my series on effective SEO – I defined SEO “as great content, which is made up of: words, titles, links, words in links and reputation. This stuff comes into play when

The Social Media Revolution 2012

  Here is a video you do not want to miss: The social media revolution 2012. “The ROI of social media is that your company will still exist in five years.”

October 25, 2012

Content marketing trumps traditional marketing

  Content marketing is what I like to call nonchalant advertising because your content is so good that people do not even realize your marketing. A better definition of content marketing is: creating free, quality content that engages your company’s

October 24, 2012

Part 2 of series: Find your marketing influencer

Anyone who knows me has heard me talk about the infamous “f-factor,” a brilliant term originated by trendwatching.com. “That’s ‘F’ for friends, fans and followers who influence a consumer’s buying decision. The F-factor is a stage toward the end of

October 23, 2012

Social media has no return on investment

Yesterday, I sat down with a client to talk about her company’s online presence, or rather the lack-there-of. Despite the fact that the woman is extremely intelligent and knows the ins-and-outs of social media, online marketing and much more, she

October 22, 2012

PIP Social creates content for clients

  We know content is king. We also know that you don’t have time to worry about what you’re going to blog about. Now, there’s PIP Social for that. Click here to tell us your top two competitors, and we’ll