1. Set Goals.
Everyone knows that setting goals is important. But if you don’t write them down, they will get tossed to the back of your mind and forgotten as the whirlwind of work, family and kids’ soccer games bombard your mind. Hopefully you’re not writing down your uber important life goals on a bar napkin. But if you do, make sure to preserve it and keep it in a place where it will be seen and not get lost in a shuffle of paperwork.
2. Keep Goals In Sight.
Once you write down your goals, keep them posted in front of you…. and everyone else. Seeing your goals constantly will serve as a great reminder to “keep your eye on the prize”. Share your goals with your team. Keeping everyone on the same page and working toward the same goal will provide great motivation for the group.
3. Take Inventory Regularly
Figure out what type of schedule works best for your company -whether it be weekly, bi-weekly, monthly, quarterly, etc.,- and see what has been working and what needs improvement. Remember in school how you learned and studied a concept and at the end of the week you took a test to calculate how much you learned? This is the same idea. How will you know if certain implementations have been working and if they have been working to their full potential if you don’t analyze their performance?
4. Blog Consistently.
Out of sight, out of mind. You MUST stay in view of your target audience. In order to be relevant you have to be in the race. While your competitors are firing emails, ads and promos at your audience, their attention toward you is compromised. If you aren’t right there beside them then your company will get lost in the shuffle. Blogging is a great way to stay on top of your game and keep your audience interested. Your blog entries must stay consistent in order to be relevant. If you simply throw together an entry here and there, your erratic posts will reflect negatively on your company giving it a vibe of being unreliable. You always want your branding to show stability and unwavering strength. Our company has two different blogs to accommodate our different entities in our business. Our signage division blog – http://pipsignworks.com/blog-2/ – usually features various pictures of work we have completed and includes information about the work to show our customers what we can offer them. As a more informative site, our printing and marketing blog discusses various marketing tips and strategies to help businesses reach their potential – http://www.pipmarketing.com/blog/. **Keep in mind that your blogging efforts should also include other social media outlets; Facebook, LinkedIn, twitter, etc.
5. Be A Model.
As a leader in your company, your employees are looking to you for direction. They look to you as an example for how you want things done. When crunch time comes does your staff continue working as a well-oiled machine or does chaos ensue? How do you respond in the face of a crisis? If you don’t like what you see in those around you -your team- then check yourself. What areas can you improve upon within yourself? You set the standard for your team.
6. Talk To Successful People
Just as your team needs a model to follow, so do you. Do you like the way the business next door handles their workflow? Go and talk with the manager, owner or CEO. Find out what they are doing that makes them so successful. If a company is bringing in record numbers they must be doing something right. Take some of their tactics and implement them into your own business. See what develops and take inventory to see what works well for your team.
7. Take Time For Yourself
As much attention and hard work as your company demands, you must remember to take care of yourself too. Remember to keep a healthy balance of work and family/home life. Not only will it help you to re-focus and re-energize, but it will help you become better focused at work and during your time at home. Review each one of the resolutions above. Every one of them should be applied to your non-work life just as much as your profession.
Take a look at how each number correlates with life outside of work:
1. Sit down with your family/spouse and decide on goals to satisfy the group.
2. Posting them on the fridge helps with accountability.
3. Talk to each other and see how everyone feels about the progress each member has made.
4. Communication is key and keeping those lines open will greatly enhance your overall experience and relationships.
5. If you don’t want your kids watching so much TV show them how to bring family time outside and kick around a ball. Don’t want cell phones at the dinner table? Don’t bring yours either!
6. The family next door seems to have it all balanced. They frequent the bbq grill and play frisbee in the back yard, take regular family vacations all while working the same hours you do. This is a great opportunity to talk with them, maybe even team up for a family vacation with them and see what their game plan is.
7. Set aside a specified time each day/week just for you. Learn something new; read that book that interests you. Take time on the weekend while everyone is still asleep and crochet, take a few swings with those golf clubs.
Put these ideas into motion and start enjoying a better year today!