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October 9, 2018

B2B: Only 3 Ways to Get New Customers

B2B or “Business to Business” new customers are hard to find, because there are really only three basic reasons that a business will consider a new vendor. My success in sales has come from an understanding of these three reasons

July 16, 2018

A New Spin on Promotions

Cold call visits – Gasp! Three words have never induced so much anxiety. It’s nerve-racking walking into a business fearing rejection before you even begin your sales pitch. But what if you could guarantee a piece of your company stays

May 21, 2018

3 Millenial Marketing Mechanics

Digital, digital, digital. I remember when the “Oregon Trail” computer game was the only form of digital experience I had as a young buck. After a few years AOL stepped up their game and chat rooms were all the rage.

March 6, 2018

The Holy Grail of Mail

So frustrating!! Doing all you can, gathering marketing committees, questionnaires, hours upon hours of data research, market testing and getting very few results. Why not start with the best prospects possible to begin with? Why start with 1,000 questionable prospects

February 20, 2018

Setback Or A Comeback? You Choose!

Freaking out about Facebook’s new algorithm changes? STOP!! This is actually good news for you…. if you’re a good marketer. Zuckerberg has unrolled his plans to turn Facebook back into baby pictures, family vacays, and classmate reunions. The idea behind

January 4, 2018

Tangible Marketing = Visible Results

PRINTING While there once was a day that you had to be all about finding your customers in their digital worlds. But now that so many companies are all digital, it’s proving beneficial to stand out from the crowd by

August 22, 2017

The Employee Handbook: Human Resources 101

The Employee Handbook: Human Resources 101 The backbone of every Human Resources effort is the employee handbook. The trick can be getting it into the format that works best for every HR Department. Generally, you have 4 options for binding

April 27, 2017

How to Go Viral

If you haven’t heard of Carter Wilkerson or #NUGGSforCarter you seriously need to look this kid up on twitter. You also need to be paying attention to Wendy’s fast food chain’s twitter account @Wendys as well. They are on fire

October 28, 2016

4 Ways to Connect with Your Customers

Have you ever found someone to be so relatable, so helpful, so fun or so engaging that you just couldn’t wait to hear what they’d say next?  Maybe their unique perspective ignited your interest or inspired an emotional connection. Perhaps

August 2, 2016

A Real Estate Agent’s Guide to Marketing

A Real Estate Agent’s Guide to Marketing   Your success as a real estate agent is directly linked to your ability to market yourself effectively—PIP is here to help you accomplish this every step of the way.   GETTING STARTED…