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Category: Business Management

5 Common Misconceptions about Social Media

Social Media definitely has it’s pros and cons, especially when it comes to business. Certain channels can prove to be very beneficial for some businesses while those same ones are a waste of time – and possibly harmful – for others.

Face It!

The Internet has introduced so many new marketing channels through various sites, email, messaging, social media, and social sites. Facebook was once a simple platform to connect with friends and family. Now, you can’t scroll through your feed without advertisements,

How to Use Business Contacts to Adjust Your Vision!

SUCCESS. That’s the bottom line. No matter what business you’re in, no matter how big or small your company is, no matter what product or service you offer, every business has the same goal: to be successful. Having a sign

7 Ways to Make Your Life Balanced This Year.

1. Set Goals. Everyone knows that setting goals is important. But if you don’t write them down, they will get tossed to the back of your mind and forgotten as the whirlwind of work, family and kids’ soccer games bombard your

Marketing With A Plan: 6 Steps to Getting Started

I recently met with a frustrated business manager, he was trying to run a business with an owner who had bought the business with his retirement money, but knew nothing about it. They had never sat down and done a

PUSH vs. PULL Marketing

Today’s marketing efforts boil down to two general strategies, that when balanced, give the best possible results to your sales. The marketing funnel of yesterday has been turned upside down! It used to be that we could focus on one

Enter Google’s Panda, The New SEO Sherriff In Town

In it’s ongoing effort to improve search results, and thus keep its customers happy, Google is constantly looking for ways to deliver the best quality websites to their customers. Enter Google’s new search algorithm, Panda. The Effects of the Panda.

Door Hangers: Guerilla Marketing 101

When you need business, and you need it bad…consider the good old door hanger! Starting up a new business is hard, 50% fail in the first three years! And it always boils down to one problem…SALES. There is an old

Why Doctors and Dentists Need A Website

• Why do I need a website? • Why do I need to Update my website? In general, medical practices are small to sometimes large businesses. Practices are in business to serve their customers/patients and to make a profit for

Finally, An Easy Online Print Ordering Solution!

DOCUMENT EMERGENCY! You got home and realize that you didn’t order business cards for the new sales rep! …but it’s OK, PIP just set up your new online ordering system, you take a deep breath…let it out, and go to