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Category: Customer Retention

5 Keys to Patient Marketing

The Power of the Patient: The Wave of Healthcare Industry Transformation In the not-so-distant past, patients looked to their doctors and healthcare professionals as experts. There were rarely, if ever, questions like, “How much will this procedure cost?” or “Is

Are You Marketing To Your Customers?

Organizations will spend great amounts of money and time looking for new prospects, and at the same time blissfully (or stupidly) ignoring their existing customers and not realizing that many are moving on to other vendors without them really knowing. Finding new business is certainly important, but remember that your existing customers are your most valuable asset!