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Category: Direct Marketing

4 Ways to Connect with Your Customers

Have you ever found someone to be so relatable, so helpful, so fun or so engaging that you just couldn’t wait to hear what they’d say next?  Maybe their unique perspective ignited your interest or inspired an emotional connection. Perhaps

A Real Estate Agent’s Guide to Marketing

A Real Estate Agent’s Guide to Marketing   Your success as a real estate agent is directly linked to your ability to market yourself effectively—PIP is here to help you accomplish this every step of the way.   GETTING STARTED…

Face It!

The Internet has introduced so many new marketing channels through various sites, email, messaging, social media, and social sites. Facebook was once a simple platform to connect with friends and family. Now, you can’t scroll through your feed without advertisements,

How to Use Business Contacts to Adjust Your Vision!

SUCCESS. That’s the bottom line. No matter what business you’re in, no matter how big or small your company is, no matter what product or service you offer, every business has the same goal: to be successful. Having a sign

Stop trying to sell people something!

I hear you vehemently telling me, “We are a business. Of course we are trying to sell our customers something!!”. People are very intelligent. They know when they’ve been given a line. They know when a company is just fishing

Print is Not Dead!

I know what you’re thinking. We live in an age where technology is running rampant. An age where a single thought, comment or idea can be shared with billions of people across the whole world with just the push of

9 Reasons to Reconsider Direct Mail vs. E-mail

E-mail has become like any other marketing channel, oversaturated and consumers are weary of the onslaught, while Direct Mail is enjoying more success! In 2012 total worldwide email traffic reached 144.8 Billion and almost 69% of those messages were spam.

Door Hangers: Guerilla Marketing 101

When you need business, and you need it bad…consider the good old door hanger! Starting up a new business is hard, 50% fail in the first three years! And it always boils down to one problem…SALES. There is an old

Direct Mail, Still a Powerfull Tool in the Marketing Arsenal

New Research shows mail is more effective than businesses think! Sometimes we get so caught up in all the new digital and online marketing options, we forget that some of the traditional methods are still up there in their effectiveness

Top 10 Direct Mail Do’s and Dont’s

The mast important part of a successful direct mail campaign is the target list. Your message has to get to the RIGHT PERSON at the RIGHT TIME to get acted on. Successful direct mail is a lot more than the