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Category: Marketing Plan

Face It!

The Internet has introduced so many new marketing channels through various sites, email, messaging, social media, and social sites. Facebook was once a simple platform to connect with friends and family. Now, you can’t scroll through your feed without advertisements,

Stop trying to sell people something!

I hear you vehemently telling me, “We are a business. Of course we are trying to sell our customers something!!”. People are very intelligent. They know when they’ve been given a line. They know when a company is just fishing

Print is Not Dead!

I know what you’re thinking. We live in an age where technology is running rampant. An age where a single thought, comment or idea can be shared with billions of people across the whole world with just the push of

Content Marketing, New Ways to Connect To Customers

If you have liked a serious businesses Facebook page you will notice that they are working to get your attention and win more of your business! This is part of what we call Content Marketing. Smart businesses will post sales,

Social Media Is the #1 Online Activity…For Marketing?

There is no doubt now that social media plays an integral role in shaping consumer behavior…AND now it impacts your online marketing and SEO! What are you doing to support your clients socially? I visited High Five Frozen Yogurt yesterday,

Marketing With A Plan: 6 Steps to Getting Started

I recently met with a frustrated business manager, he was trying to run a business with an owner who had bought the business with his retirement money, but knew nothing about it. They had never sat down and done a

PUSH vs. PULL Marketing

Today’s marketing efforts boil down to two general strategies, that when balanced, give the best possible results to your sales. The marketing funnel of yesterday has been turned upside down! It used to be that we could focus on one

Enter Google’s Panda, The New SEO Sherriff In Town

In it’s ongoing effort to improve search results, and thus keep its customers happy, Google is constantly looking for ways to deliver the best quality websites to their customers. Enter Google’s new search algorithm, Panda. The Effects of the Panda.

Game changer: Facebook unleashes gift giving

Show me the ROI, social media. For those of you who have yet to see the value in social media, Facebook’s new “gift” feature may make you change your mind. This morning, when I went to wish my sister-in-law a

How do I generate more revenue for my local small business?

This week my father asked me how he could generate more revenue for his local business. He has owned two dry cleaners in south Florida for more than 23 years, and he has plenty of loyal customers, which is great,