The Internet has introduced so many new marketing channels through various sites, email, messaging, social media, and social sites. Facebook was once a simple platform to connect with friends and family. Now, you can’t scroll through your feed without advertisements,
I know what you’re thinking. We live in an age where technology is running rampant. An age where a single thought, comment or idea can be shared with billions of people across the whole world with just the push of
E-mail has become like any other marketing channel, oversaturated and consumers are weary of the onslaught, while Direct Mail is enjoying more success! In 2012 total worldwide email traffic reached 144.8 Billion and almost 69% of those messages were spam.
New Research shows mail is more effective than businesses think! Sometimes we get so caught up in all the new digital and online marketing options, we forget that some of the traditional methods are still up there in their effectiveness
The mast important part of a successful direct mail campaign is the target list. Your message has to get to the RIGHT PERSON at the RIGHT TIME to get acted on. Successful direct mail is a lot more than the
I’m constantly amazed how many times I see a postcard, ad or brochure that fails to communicate. There are a few key points to take in consideration when you are writing copy for any piece of marketing. You might not necessarily use them all in every piece, but you need to be reviewing them to be sure that your NOT leaving something out! I’ll be doing a series of 5 articles about these key elements: 1- The Product or Service, 2- The Price, 3- Payment Terms, 4- Incentives and 5- Guarantees.
You can receive significant discounts if mail is properly addessed, sorted and bar-coded and then delivered to a Post Office BMC (Bulk Mail Center). Often, the biggest cost of a direct mail campaign can be the postage itself! Knowing the difference between rates can help you budget and choose the type of mailing you send.
…specifically targeted and messaged direct mail can be VERY effective to accomplishing your sales goals, as the following case study illustrates…