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Tag: Direct Mail

Face It!

The Internet has introduced so many new marketing channels through various sites, email, messaging, social media, and social sites. Facebook was once a simple platform to connect with friends and family. Now, you can’t scroll through your feed without advertisements,

Print is Not Dead!

I know what you’re thinking. We live in an age where technology is running rampant. An age where a single thought, comment or idea can be shared with billions of people across the whole world with just the push of

9 Reasons to Reconsider Direct Mail vs. E-mail

E-mail has become like any other marketing channel, oversaturated and consumers are weary of the onslaught, while Direct Mail is enjoying more success! In 2012 total worldwide email traffic reached 144.8 Billion and almost 69% of those messages were spam.

Direct Mail, Still a Powerfull Tool in the Marketing Arsenal

New Research shows mail is more effective than businesses think! Sometimes we get so caught up in all the new digital and online marketing options, we forget that some of the traditional methods are still up there in their effectiveness

Twitter poll: Have you used Every Door Direct Mail

Top 10 Direct Mail Do’s and Dont’s

The mast important part of a successful direct mail campaign is the target list. Your message has to get to the RIGHT PERSON at the RIGHT TIME to get acted on. Successful direct mail is a lot more than the

Business Copywriting: “The Offer”; Part 1 of 5: The Product or Service Explained

I’m constantly amazed how many times I see a postcard, ad or brochure that fails to communicate. There are a few key points to take in consideration when you are writing copy for any piece of marketing. You might not necessarily use them all in every piece, but you need to be reviewing them to be sure that your NOT leaving something out! I’ll be doing a series of 5 articles about these key elements: 1- The Product or Service, 2- The Price, 3- Payment Terms, 4- Incentives and 5- Guarantees.

9 Ways to Integrate Direct Marketing, Social Media and Dinosaurs

Marketing today has the advantage…and disadvantage of having so very many channels to distribute your message with. You still have the old standbys of TV, radio, newspaper, direct mail, cold calls, telemarketing and more (PUSH or Interruption marketing), but you also have added to the mix the new online channels: websites, blogs, Facebook, Twitter and numerous others (PULL marketing). The trick is figuring out the best way to communicate with your prospects.

Automated (Bulk) Mail Postage Rates Explained

You can receive significant discounts if mail is properly addessed, sorted and bar-coded and then delivered to a Post Office BMC (Bulk Mail Center). Often, the biggest cost of a direct mail campaign can be the postage itself! Knowing the difference between rates can help you budget and choose the type of mailing you send.

So You Think Direct Mail Is Dead?

…specifically targeted and messaged direct mail can be VERY effective to accomplishing your sales goals, as the following case study illustrates…