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Tag: Marketing Plan

Content Marketing, New Ways to Connect To Customers

If you have liked a serious businesses Facebook page you will notice that they are working to get your attention and win more of your business! This is part of what we call Content Marketing. Smart businesses will post sales,

Social media marketing facts according to

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What is social bookmarking?

DMA Certified Marketing Professional

I have recently completed the DMA Certified Marketing Professional Program, 17 online marketing courses to help me help my customers better!

Business Copywriting: “The Offer”; Part 4 of 5: Incentives

Sometimes we need a little nudge to act, something to motivate us. The right incentive can sometimes make all the difference. Publisher’s Clearing House has used sweepstakes for years to encourage people to buy magazines through them. Car manufacturers offer rebates, buy one get one free, discounts, Ginsu Steak Knives with your order, all of these are “sweeteners” for motivating response.

Integrated Marketing Plan

The key today is being aware of where the conversations about your business are taking place. Your marketing plan won’t look like mine and it may have more or less channels and processes in it. The key is to have a plan and be aware of how to make the elements work best together!

Are You Marketing To Your Customers?

Organizations will spend great amounts of money and time looking for new prospects, and at the same time blissfully (or stupidly) ignoring their existing customers and not realizing that many are moving on to other vendors without them really knowing. Finding new business is certainly important, but remember that your existing customers are your most valuable asset!

Orlando Convention and Trade Show Marketing Strategies

We do a lot of work for both our customers in Orlando and Central Florida that go elsewhere for conventions and we also are contacted regularly by customers coming into the area for conventions that want to have their materials produced locally and have them waiting at their hotel when they arrive. We’ve seen a lot of examples of the good, the bad and the ugly. Following are some of the best convention strategies for making sure those convention dollars are spent wisely!:

Direct Marketing Requires a Measurement Mindset

We can’t learn from our mistakes, much less our successes if we are not paying attention. Good marketing requires a measuring mindset which should include the following questions when you start a campaign:

“Why Didn’t That Work?” and the Direct Marketing Process

Thomas Edison said “Good fortune is what happens when opportunity meets with planning. Instead of randomly trying different things looking for a big success. Follow the Direct Marketing Process – and then start it again. It’s simply a series of steps to follow and repeat that will give you results.