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Tag: ROI

Social media has no return on investment

Yesterday, I sat down with a client to talk about her company’s online presence, or rather the lack-there-of. Despite the fact that the woman is extremely intelligent and knows the ins-and-outs of social media, online marketing and much more, she

Direct Marketing Requires a Measurement Mindset

We can’t learn from our mistakes, much less our successes if we are not paying attention. Good marketing requires a measuring mindset which should include the following questions when you start a campaign: