Digital, digital, digital.
I remember when the “Oregon Trail” computer game was the only form of digital experience I had as a young buck. After a few years AOL stepped up their game and chat rooms were all the rage. Yes, I am actually old enough to remember these things. It’s super interesting today to talk with my 20 – something coworkers who can hardly remember a time without social networking of some sort. It seems any time someone from the millenial age (ages 22-37)* is on their phone it’s either on social media or some game that is socially connected with their friends.
Before we continue, let me drop a few facts on social media for our Nelly naysayers – there are still so many who think social media is just a fleeting fad full of mere teenagers….
- 77.6 million Instagram users are from US. **
- 71% of Snapchat users are under 34 years old.
- Roughly 70% of Snapchat users are female.
- 30% of US Millennial Internet Users use Snapchat regularly.
- People under the age of 25 use Snapchat for 40 minutes on average every day, more than instagram’s latest stat for same demographic.
- 50% of Male College students share selfies on Snapchat, the number is higher in Female college students. 77% to be precise.
- 45% of Snapchat users are aged between 18-24.
- Snapchat reaches 11% of Total US Digital population.***
- There are over 67 million Twitter users in the US.
- 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old.****
The 3 Mechanics of Millenial Marketing
1. Be Yourself – don’t try to portray something you are not just to get attention.
2. Be Visual – pictures are worth a thousand words and marketers should remember that. Especially with the younger generation today. They are very visually stimulated and won’t waste much time, if any, on reading even the best marketing pitch.
3. Be Visible – there are far too many ways to get your brand out there. There are zero excuses for not being in your customers’ sights. Social media alone has so many options that at least one has got to be a good fit for your brand. Be sure to post multiple times per week and possibly multiple times per day, if your brand warrants.
The biggest thing to remember when marketing to Millenials, Gen X, Gen Z, and anyone in between is to be true to your branding. People can tell when you are trying too hard, trying to be “cool”, hip, or down with their particular style. We call those people posers. You can’t fool anyone so just don’t even try. Even if you get a few hits on a campaign it will fizzle out quickly because that’s not who you are. Most consumers can smell a poser from a mile away and even if they purchased from you before, they will be turned off from even being associated with your branding any longer. It doesn’t matter if you post 20 times a day all week long; if your brand message isn’t strong and consistent then you are falling on deafened ears.
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