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September 13, 2010

Elements of a Direct Marketing Promotion

OK, so you realize that despite all the hubub about Twitter, Facebook, etc. It can still be very smart to have direct marketing in your mix, primarily that can be direct mail or e-mail. If you are going for the

September 7, 2010

“Why Didn’t That Work?” and the Direct Marketing Process

Thomas Edison said “Good fortune is what happens when opportunity meets with planning. Instead of randomly trying different things looking for a big success. Follow the Direct Marketing Process – and then start it again. It’s simply a series of steps to follow and repeat that will give you results.

August 30, 2010

Finding Riches in Niches

You’d like to use direct mail as a source of marketing, but you just can’t stomach the high costs involved, and besides the designing and printing, you’ve got the postage that adds up fast! And then if you add in

August 26, 2010

The New Marketing & Sales Funnel

Today the purchase process can start anywhere, and often begins when the consumer recognizes that they have a problem, need or want. Are you where the conversation is happening?

August 18, 2010

Direct Mail Objectives You Can Succeed With

Direct Mail is being sent out in smaller, better targeted groups. Today’s detailed databases make it possible to zero in on your likely prospects and avoid wasting money on the least or never likely to buy. Make sure you target well and have one of the following objectives in mind!

August 11, 2010

Back to the Blog

“…we are doing things now like Web Design, SEO and creating landing pages that work with a direct mail piece to increase conversion. Using technology like QR codes to work with todays Smart Phones. E-mail blasts to supplement print with newsletters and surveys.