OK, so you realize that despite all the hubub about Twitter, Facebook, etc. It can still be very smart to have direct marketing in your mix, primarily that can be direct mail or e-mail. If you are going for the
Thomas Edison said “Good fortune is what happens when opportunity meets with planning. Instead of randomly trying different things looking for a big success. Follow the Direct Marketing Process – and then start it again. It’s simply a series of steps to follow and repeat that will give you results.
Direct Mail is being sent out in smaller, better targeted groups. Today’s detailed databases make it possible to zero in on your likely prospects and avoid wasting money on the least or never likely to buy. Make sure you target well and have one of the following objectives in mind!