You’d like to use direct mail as a source of marketing, but you just can’t stomach the high costs involved, and besides the designing and printing, you’ve got the postage that adds up fast! And then if you add in
Direct Mail is being sent out in smaller, better targeted groups. Today’s detailed databases make it possible to zero in on your likely prospects and avoid wasting money on the least or never likely to buy. Make sure you target well and have one of the following objectives in mind!