I hear you vehemently telling me, “We are a business. Of course we are trying to sell our customers something!!”. People are very intelligent. They know when they’ve been given a line. They know when a company is just fishing
E-mail has become like any other marketing channel, oversaturated and consumers are weary of the onslaught, while Direct Mail is enjoying more success! In 2012 total worldwide email traffic reached 144.8 Billion and almost 69% of those messages were spam.
SEO, Social Media, Pay Per Click, Local Search Results…to many small business owners, these are obscure terms that represent an unknown nightmare to tackle when you have your hands full just running the day to day operations of your business.
Marketing collateral: brochures, business cards, flyers, rack cards and so forth, play an important part of your marketing strategy. However, the proper use of them has changed somewhat, here are 6 tips to help you get the most out of