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March 25, 2013

Direct Mail, Still a Powerfull Tool in the Marketing Arsenal

Direct Mail Target

New Research shows mail is more effective than businesses think! Sometimes we get so caught up in all the new digital and online marketing options, we forget that some of the traditional methods are still up there in their effectiveness

March 12, 2013

Logo Creation: Designing the Face of your Brand

6 Logo Concepts

A Logo is considered to be the face of a brand. It sets that first impression. It makes an instant connection. And it’s easy to recognize. Good logos don’t happen magically or by accident, it’s a deliberate and careful process.

February 26, 2013

Why Doctors and Dentists Need A Website

Medical Website

• Why do I need a website? • Why do I need to Update my website? In general, medical practices are small to sometimes large businesses. Practices are in business to serve their customers/patients and to make a profit for

February 19, 2013

Finally, An Easy Online Print Ordering Solution!

Online document ordering

DOCUMENT EMERGENCY! You got home and realize that you didn’t order business cards for the new sales rep! …but it’s OK, PIP just set up your new online ordering system, you take a deep breath…let it out, and go to

January 11, 2013

Benefiting From Every Door Direct Mail (EDDM)

Every Door Direct Mail Sign

Your Direct Mail just got a brand new budget option! Every Door Direct Mail or EDDM, can take your postage on a piece of mail down from $0.27 per piece to $0.15 per piece, a SIGNIFICANT savings on your postage

December 13, 2012

Game changer: Facebook unleashes gift giving

Show me the ROI, social media. For those of you who have yet to see the value in social media, Facebook’s new “gift” feature may make you change your mind. This morning, when I went to wish my sister-in-law a

December 7, 2012

Microsoft Outlook tips & tricks

For the longest time, I frantically scoured the Internet for the best Microsoft Office calendar/planner/agenda template in hopes that the right one would make my life that much more organized. I wanted something that was not only simple and organized,

December 6, 2012

How do I generate more revenue for my local small business?

This week my father asked me how he could generate more revenue for his local business. He has owned two dry cleaners in south Florida for more than 23 years, and he has plenty of loyal customers, which is great,

December 5, 2012

Florida is one of three LSA manufacturers in the world

  There are only three large manufacturers of light sports aircraft (LSA) in the world, and as of yesterday Kissimmee is home to one of them – Italico Aviation USA. Yesterday, the City of Kissimmee’s Economic Development Office hosted a

December 3, 2012

Self-Publishing on the web saves you an arm & a leg

Printing isn’t dead. In fact print copies have vastly outsold eBooks. According to a recent New York Times article, over all, E-books account for only about 14 percent of all general consumer fiction and nonfiction books sold, according to Forrester