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Category: Copywriting

Brochures, Flyers & Rack Cards…Oh My…6 Ways to Get the Most From Your Marketing Collateral!

Marketing collateral: brochures, business cards, flyers, rack cards and so forth, play an important part of your marketing strategy. However, the proper use of them has changed somewhat, here are 6 tips to help you get the most out of

Logo Creation: Designing the Face of your Brand

A Logo is considered to be the face of a brand. It sets that first impression. It makes an instant connection. And it’s easy to recognize. Good logos don’t happen magically or by accident, it’s a deliberate and careful process.

Online Printing and Design Just Got Easier!

CLICK ON THE ABOVE AD TO SEE FOR YOURSELF! PIP has taken online ordering a step further! We now give you the ability to jump start your businesses marketing by providing pre-designed and copywritten brochures, flyers, door hangers, business cards

Business Copywriting: The Offer; Part 5 of 5: Guarantees

The final part of copy-writing a good offer is a reassuring guarantee or warranty. We all worry about buying something and it breaks… if one product has a good warranty and another has a poor one, we will generally go with the longer warranty.

Business Copywriting: “The Offer”; Part 4 of 5: Incentives

Sometimes we need a little nudge to act, something to motivate us. The right incentive can sometimes make all the difference. Publisher’s Clearing House has used sweepstakes for years to encourage people to buy magazines through them. Car manufacturers offer rebates, buy one get one free, discounts, Ginsu Steak Knives with your order, all of these are “sweeteners” for motivating response.

Business Copywriting, “The Offer” Part 3 of 5: Setting Payment Terms

Payment terms can either depress or stimulate response, you need to know what your customers prefer and/or expect and what your competition is doing!

Business Copywriting “The Offer”, Part 2 of 5: Your Price Strategy

When working on your marketing and copywriting strategy, one of the main factors is the price of your product, and how that price is perceived by your customers.

Business Copywriting: “The Offer”; Part 1 of 5: The Product or Service Explained

I’m constantly amazed how many times I see a postcard, ad or brochure that fails to communicate. There are a few key points to take in consideration when you are writing copy for any piece of marketing. You might not necessarily use them all in every piece, but you need to be reviewing them to be sure that your NOT leaving something out! I’ll be doing a series of 5 articles about these key elements: 1- The Product or Service, 2- The Price, 3- Payment Terms, 4- Incentives and 5- Guarantees.

So You Think Direct Mail Is Dead?

…specifically targeted and messaged direct mail can be VERY effective to accomplishing your sales goals, as the following case study illustrates…

The 5 Main Elements of a Marketing Offer

…Or in other words: “What To Say To Get Them To Buy!” People buy when they are comfortable with an offer and are sure that they need or are going to benefit from the purchase (side note: they don’t really