Read More" />
Skip to Content
Skip to Main Navigation
PIP Printing and Marketing is your one stop shop
Request a QuoteSend a file

Category: ROI

5 Common Misconceptions about Social Media

Social Media definitely has it’s pros and cons, especially when it comes to business. Certain channels can prove to be very beneficial for some businesses while those same ones are a waste of time – and possibly harmful – for others.

Social media has no return on investment

Yesterday, I sat down with a client to talk about her company’s online presence, or rather the lack-there-of. Despite the fact that the woman is extremely intelligent and knows the ins-and-outs of social media, online marketing and much more, she

Direct Marketing Requires a Measurement Mindset

We can’t learn from our mistakes, much less our successes if we are not paying attention. Good marketing requires a measuring mindset which should include the following questions when you start a campaign: