In it’s ongoing effort to improve search results, and thus keep its customers happy, Google is constantly looking for ways to deliver the best quality websites to their customers. Enter Google’s new search algorithm, Panda.
The Effects of the Panda.
Panda seeks to award sites with great content and penalize sites with auto-generated, or low quality content. The days of filling pages with spam copy full of keywords will actually doom your website to outer darkness on the web. It also looks at duplicate, or redundant articles and also articles that have been plagiarized from other sites. Panda also looks at how long visitors stay on your pages and how many pages they visit. It looks for you on Twitter and Facebook and now factors that in to your search results. In effect, it is looking for quality websites that are providing valuable content and are interacting with its viewers…it makes sense, doesn’t it!
Tips for generating organic search results with Panda:
1. Put quality content on your site, resist the urge to copy articles. You know your industry, start writing some articles yourself, OR hire an original copywriter/author to blog for you. Ask yourself (a) What are the topics or questions my readers are interested in? (b) What can I offer my readers in terms of my products and their solutions that are unique. (c) What can I provide that cannot be found anywhere else?
2. Don’t go just for articles about you. Provide solutions, even free ones that keep people coming back, because then, when they don’t want to do it themselves, they will know and trust you to do it. Keep your article ratio about 3 to 1, the 1 being about you and your business and services. You should also try to blog at least 1-2 times a week to impact your web presence.
3. If you put advertising on your site from other sources, keep the ads to a reasonable level. Google knows we don’t like being bombarded, balance content with the advertising on your site.
4. Start some basic social media. 10 Years ago I would have told a business that they had better have a darn good strategy for being on social media, or they were wasting their money. Now you almost have to be on Facebook and Twitter if you want to promote your website online. Use them to promote news, and blog articles, ask questions, have contests and keep it fun and engaging. You should post to your sites at least 1 time a day if not 2-4.
5. Make sure your site is set up correctly. Check your photos for alt tags and keywords, make sure you have a sitemap. Make sure your Twitter handle and Facebook page have names similar if not the same as your website to help the search engines associate them. Hubspot has a great, free, website evaluator at http://marketing.grader.com/
We at PIP Marketing also have a full array of Website and Social Media development and management tools, let us know if you have questions or are interested in training or services!