Fifty-two percent of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing, and 83 percent of marketers indicate that social media is important for their business.
These two statistics tell me that marketers know social media is important, but they do not quite have a handle on how to use it. So what do companies do? Hire a “social media guru” that is tagged with a high salary and a nice benefits package.
Even if you have the money in your budget for one of these gurus, how long will it take you to find one and train them on company policies? Another question to ask is: what if once you find this person, they turn out to be a wrong fit for your company?
According to Corey Eridon, in 2010, only 14 percent of marketers outsourced social media marketing. Last year, that number doubled to 28 percent. And this year, the percentage rose yet again, with 32% of marketers outsourcing social media.
Instead of enduring the headaches that come with hiring a new, full-time employee, why not outsource your social media to a company, which specializes in social media management?
Outsourcing social media to an outside agency is not only cost-effective and time-efficient but it also allows you to know up-front what you will get for your money.