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Part 3 of series: SEO broken down

SEO broken down

SEO is comprised of great content that contains: keywords, links, links in keywords and a good reputation.

In Oct. 17’s blog post – the first of my series on effective SEO – I defined SEO “as great content, which is made up of: words, titles, links, words in links and reputation. This stuff comes into play when you nonchalantly advertise your quality blog posts that the community cannot wait to read.

After reading a couple of my posts I am sure you understand the importance of creating quality content in order to effectively lure potential leads and prospects to your website.

Now that you understand that the core of effective SEO is great content, I will better explain the things that comprise it.

The Recipe


We all know that keywords are important, but where are they important? Keywords are important in your:

  1. Titles: Include keywords in your title, and do not make your titles more than 60 characters.
  2. Headings: You should include at least one H1 tag and at least two H2 tags.
  3. Tags: Only include up to five keywords. Search engines do not like when you stuff your post with keywords.
  4. Descriptions: Ensure you are using unique page descriptions. Research a keyword that is about your post topic on Google Trends and see what other key terms people are searching for related to that topic. Use a maximum of 160 characters.
  5. Image “alt” tags: The “alternative” text when an image cannot be displayed. Describe your image with keywords.


Reputation is how valuable your content is to Internet users searching a specific topic. Your reputation is extremely important; especially, since Google announced  its Disavow tool, which you can read more about here.


Link to other related content. Also, remember to hyperlink.

Links in keywords

For example, the link – – is good, but it is not as good as marketing blog by PIP Kissimmee.


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