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Print is Not Dead!

I know what you’re thinking. We live in an age where technology is running rampant. An age where a single thought, comment or idea can be shared with billions of people across the whole world with just the push of a button. To promote your business you can send an email, Facebook Ad, Tweet, video or picture instantly to millions of potential viewers. With conveniences such as these, why on Earth would anyone want to ride the pony express?

There are so many reasons why print campaigns are still very beneficial to a business’ marketing plan. For starters, when you offer your contact information to a potential customer you will hand them a business card or maybe a flyer. You would not simply tell them to go to your web address for your phone number, email address, physical address, fax number, etc. You place a piece of reference material in their hands so that they can revisit that information at a later date when needed. Internet banner advertisements are good at catching attention, but once a visitor clicks on a new page that advertisement is out of sight and out of mind. A printed representation of your products/services has a better chance of being kept and seen again. Marketers know this and that’s why 100 billion pieces of direct mail were sent in 2012 †.

Here are a few more reasons print campaigns are still running the race:

•48% of people retain direct mail for future reference ††

•70% of Americans say mail is more personal than the internet ††

•56% of customers find print marketing to be the most trustworthy type of marketing †. Over the internet, or other technological devices, there is no way of seeing if a business is credible or not. When a consumer has a catalog or postcard in their hands it makes them feel a sense of security. They have something tangible as opposed to a possibly fictitious internet front that the customer cannot actually walk into and have a look around.

•76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication †

Because we know that digital marketing is definitely a great advantage, we have to find new ways to keep up with the times by integrating our digital efforts with print. QR codes are a great tool because recipients of your print materials can then easily move right to all your digital campaigns….with just a click of a button! A QR, or Quick Response Code, is a type of two-dimensional bar code that is printed and can be read by using the camera of a mobile phone. Once read, the code can link the consumer to particular information or a business’ website.

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PIP is always looking into new and innovative ways to make the most of your marketing efforts. Call us today to find out how we can integrate your print and digital campaigns to give you the angle on your competition.




PIP Marketing, Signs, Print  |  407.847.5565  |  |  929 West Oak St. Kissimmee, FL. 34741

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