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Social media has no return on investment

Yesterday, I sat down with a client to talk about her company’s online presence, or rather the lack-there-of.

Despite the fact that the woman is extremely intelligent and knows the ins-and-outs of social media, online marketing and much more, she does not have the time to keep up a blog, monitor social media and all the other time-consuming tasks that are involved with establishing a company’s digital footprint.

I made the point, which the client already knew but most people do not realize that amazing content is the key to any social media or online marketing plan. I said, “All anyone (who does not understand social media) asks is: where is the return on investment.

Before I could finish my sentence, she made a brilliant statement.

“There is no return on investment,” she said, “because you are looking at the long term. The perfect example is an ad that Old Spice did five years ago. They haven’t spent a dime since that one campaign, and they are still getting new Facebook likes every day because of that ad – five years ago.”

My boss then made us ponder the question: Is SEO dead.

I believe quality content has killed SEO, just like Facebook crushed MySpace years ago. Since there are so many websites today, Google and other search engines need a way to track which ones deserve the front page and which ones are just faking it to get on the front page.

Search engines’ job is to ensure Internet users are getting the best results with the least amount of effort. This is the very reason why Google, Bing, Yahoo, etc. are becoming smarter – giving priority to websites that provide its users with valuable information and hiding websites that only utilize Black Hat SEO tricks to get on page one.

Companies that use those tactics have learned the hard way that Google will not put up with it, when its website becomes blacklisted by Google.

You may not have time to blog or create quality content so why not let an expert do it for you? If you are in this for the long run, PIP Printing and Marketing may be the solution you have been searching for. Think of PIP as your personal journalist. Forget the press, you have PIP.

Tell us your top two competitors, and we’ll do a free website & social media competitive analysis. Claim the offer here.

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