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The 80-20 rule

The 80-20 Rule


How can the 80-20 rule or the Pareto principle help your marketing?

The 80-20 rule states that “for many events, roughly 80 percent of the effects come from 20 percent of the causes.

My definition of the 80-20 rule is a bit different – focus on creating content that is interesting to customers 80 percent of the time and only spend 20 percent of the time spewing out promotional content.

Here is my analogy of how this works.

When your son or daughter wants something, what do they do? They start begging for what they want; whereas; if they were just good and hinted toward what they wanted they would most likely get what they wanted quicker.

Asking for something this way is difficult because we are humans. We want instant gratification and we don’t want to wait, but if we just gave others what they wanted first, like our customers, then we would see a return on investment much sooner.

Here are things you should be doing 80 percent of the time.


No matter which industry you’re in you should be blogging. You must assert yourself as an expert in your community. “Solve people’s small problems, and they will come to you to solve their larger ones.”


Sharing is easy. If you read something interesting then retweet it or share it on Facebook.


Respond to your Facebook, Twitter and blog followers. Your goal should be to create engaging content. Once people respond then you need to respond back, and show them that you are paying attention to what they’re saying.

Remember, people want to use your services; they do not want to feel like your company is using them.

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