Short for search engine optimization, SEO is a “subset of search engine marketing that seeks to improve the number and quality of visitors to a website from “natural” (“organic” or “algorithmic”) search results.”
Simply put, SEO is generating great content that is made up of these ingredients: words, titles, links, words in links and reputation, with the intent of convincing search engines that your website should appear on its first page of search results.
SEO has been around since the 90s. In 1995, Yahoo launched its web directory in order to organize the websites on the Internet. What began as an organizational tool for Internet users transformed into SEO spamming so they could increase their page rank on major search engines.
By 2001, search engines continue to tweak their search algorithms and the value of keywords decreases. Between 2002 and 2003, Google releases Blogger, its blogging platform and Google Analytics, and in 2006, search engines begin supporting XML sitemaps, which is essentially an outline of your website pages.
It is not until 2009, Internet users begin blogging on other people’s websites in order to effectively increase links to their sites.
While submitting your websites to directories is still an important thing to do for SEO, it is not as important as creating great content. Since Google launched its Panda Algorithm, which rids its search engine results of “low quality content.”
Search engines are competing to provide the best search results for its users; and so, websites that offer the most relevant and useful information are the ones most likely to be on the front page of search results.
This is the very reason why Google, Bing, Yahoo, etc. are becoming smarter – giving priority to websites that provide its users with valuable information and hiding websites that only utilize Black Hat SEO tricks to get on page one.
Companies that use those tactics have learned the hard way that Google will not put up with it, when its website becomes blacklisted by Google.
Facts on local searches
- 73% of all online activity is related to local content (Google)
- 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
- 66% of Americans use local search to find local businesses (Comscore)
You may not have time to blog or create quality content so why not let an expert do it for you? If you are in this for the long run, PIP Printing and Marketing‘s new social media division, PIP Social, may be the solution you have been searching for. Think of PIP as your personal journalist. Forget the press, you have PIP.