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Tag: social media

5 Common Misconceptions about Social Media

Social Media definitely has it’s pros and cons, especially when it comes to business. Certain¬†channels can prove to be very beneficial for some businesses while those same ones are a waste of time – and possibly harmful – for others.

Content Marketing, New Ways to Connect To Customers

If you have liked a serious businesses Facebook page you will notice that they are working to get your attention and win more of your business! This is part of what we call Content Marketing. Smart businesses will post sales,

Social Media Is the #1 Online Activity…For Marketing?

There is no doubt now that social media plays an integral role in shaping consumer behavior…AND now it impacts your online marketing and SEO! What are you doing to support your clients socially? I visited High Five Frozen Yogurt yesterday,

PUSH vs. PULL Marketing

Today’s marketing efforts boil down to two general strategies, that when balanced, give the best possible results to your sales. The marketing funnel of yesterday has been turned upside down! It used to be that we could focus on one

Part 2 of social bookmark series: Register on StumbleUpon

Why you need to create an account on StumbleUpon          

The Social Media Revolution 2012

  Here is a video you do not want to miss: The social media revolution 2012. “The ROI of social media is that your company will still exist in five years.”

Content marketing trumps traditional marketing

  Content marketing is what I like to call nonchalant advertising because your content is so good that people do not even realize your marketing. A better definition of content marketing is: creating free, quality content that engages your company’s

Part 2 of series: Find your marketing influencer

Anyone who knows me has heard me talk about the infamous “f-factor,” a brilliant term originated by trendwatching.com. “That’s ‘F’ for friends, fans and followers who influence a consumer’s buying decision. The F-factor is a stage toward the end of

Social media has no return on investment

Yesterday, I sat down with a client to talk about her company’s online presence, or rather the lack-there-of. Despite the fact that the woman is extremely intelligent and knows the ins-and-outs of social media, online marketing and much more, she

PIP Social creates content for clients

  We know content is king. We also know that you don’t have time to worry about what you’re going to blog about. Now, there’s PIP Social for that. Click here to tell us your top two competitors, and we’ll